Home Highlight HUAWEI launches nova 3 and 3i with Star-Studded Event

HUAWEI launches nova 3 and 3i with Star-Studded Event

by Natasha Christopher

In pursuit of the best AI selfie camera, HUAWEI has equipped the HUAWEI nova 3 and nova 3i with 24MP cameras; creating a quad-camera powerhouse that revolutionizes the world of AI photography, while featuring a fashionable design that mimics its predecessor, the nova 2 series.
After its strong growth in Malaysia, the HUAWEI new nova series now melds elegance and innovative AI together to usher in a new era of smart living. As a product series that is squarely aimed at addressing user pain points in selfie photography and entertainment, the latest HUAWEI nova devices features a wealth of improvements that are made possible by AI.

Meticulous Design and Trendy Color Options

The look and feel of HUAWEI nova 3 and nova 3i are the distillation of the designers’ relentless pursuit of perfection. Smooth to the touch on all facets, HUAWEI nova 3 features double curved 3D glass on both the front and back of the device and underneath the front glass is the 6.3-inch (2340×1080) FullView Display, which is similar to HUAWEI nova 3i. These specs enable the display to push out bigger and sharper images than its predecessor while looking more slender and elongated.

Models posing for HUAWEI nova 3 and 3

Models posing for HUAWEI nova 3 and 3

As the devices strive to be at the forefront of trends, HUAWEI nova 3 and nova 3i are both available in a special gradient color, Iris Purple, in which the purple slowly transitions to a shade of blue, as if it is a living, breathing piece of art. HUAWEI nova 3 is also available in black and red; while HUAWEI nova 3i is available in black and pearl white.

Capture Beauty Anytime with Four AI Cameras 

As the third-generation nova series, HUAWEI nova 3 and nova 3i allow its users to explore new possibilities through the lenses of its four AI cameras.

The AI selfie feature not only captures a subject’s face with clarity, but it also comes with the most intuitive photography experience. HUAWEI nova 3 and nova 3i are equipped with dual front-facing cameras with a 24MP primary sensor and a 2MP sensor. The former is designed to capture details with its f/2.0 wide aperture lens, whereas the 2MP secondary sensor captures depth data with dedicated depth detection hardware. Working in synergy, the dual cameras produce stunning, authentic bokeh effects.

Malaysian singer, Stacy Anam snapping her selfie with HUAWEI nova 3i

Malaysian singer, Stacy Anam snapping her selfie with HUAWEI nova 3i

Furthermore, the hardware on HUAWEI nova 3 and nova 3i enable it to support real-time HDR footage preview and recording. The third-generation nova devices also support five studio-quality lighting, namely soft lighting, butterfly lighting, stage lighting, split lighting and classic lighting.

The rear camera on the HUAWEI nova 3 comprises of a 24MP monochrome and 16MP RGB sensor with dual f/1.8 wide aperture, while HUAWEI nova 3i features a 16MP primary sensor and a 2MP secondary sensor. Combined, they allow the device to not just capture crisp images, but also provide greater control over the photos. The former captures vivid images and videos, while the latter records depth data to create a professional bokeh effect, resulting in more natural-looking images.

Gaming Made Easier

For the gaming-loving troop, the HUAWEI nova 3 features the Kirin 970 with 6GB RAM, while the HUAWEI nova 3i carries the Kirin 710 with 4GB RAM. Both devices can support up to 128GB internal storage, allowing users to store any data with peace of mind. Combined with the HUAWEI’s proprietary GPU Turbo, it enables a high-quality gaming experience by improving 60% of graphics processing efficiency while lowering the Soc power consumption by 30%.

The latest EMUI 8.2 features enhancements that can greatly improve the quality of life of its users. The built-in AI can identify objects from the camera and query the web for information, as well as a link to purchase it online 1.

Pricing and Availability 

The HUAWEI nova 3 and nova 3i will be available in Malaysia starting 28 July 2018. Retailing at the attractive prices of RM1,899 and RM1,249 for nova 3 and nova 3i respectively, both devices can be purchased at all HUAWEI Experience Stores, display zones, authorized dealers and major telco companies.

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