Central Sugars Refinery Sdn Bhd (CSR) said it will be increasing efforts over the next one year to promote the use of brown sugar as a preferred option for Malaysians. They will be reducing the price of brown sugar from RM4.25/kg to RM3.50/kg from 1 August 2018 onwards.
As for coarse grain white sugar, the ceiling price is currently RM2.95 per kg, while fine granulated sugar is RM3.05 per kg.
CSR’s chief executive officer Hishammudin Hasan said CSR has embarked on a new rebranding initiative which will see a change in the packaging, distribution, as well as dissemination of information on the benefits of brown sugar via social media.
He said capital expenditure spent this year on working capital, which includes this rebranding exercise, is between RM16 million to RM20 million, while last year was about RM30 million was spent.
CSR, together with another refiner MSM Malaysia Holdings Bhd, operates five sugar refinery plants, including a new plant in Tanjung Langsat, Johor, which is scheduled to start operations this month.
CSR started its journey over half a century ago when it was established in 1965 under the name of United Malay State Sugar Industries. Our founders had a simple yet profound ambition for the company – to be Malaysia’s sugar and sweetener specialist.
Today, CSR is one of the leading producers of quality sugar products in Malaysia. It produces excellent products that shoppers, consumers and users needs.