Home Highlight ASUS Officially Launched All New ZenFone 5 and Announces ZenFone Max Pro (M1)

ASUS Officially Launched All New ZenFone 5 and Announces ZenFone Max Pro (M1)

by Natasha Christopher

When it comes to innovation and in search of the incredible, ASUS has always been the top. When it comes to the new ZenFone 5, it features a striking all-screen dual-camera design and harnesses the power of AI to adapt and learn, delivering perfect photos every time.

ASUS Malaysia officially announced the all-new Zenfone 5 yesterday, an exciting next-generation 6.2-inch dual-camera smartphone that’s the first ever Zenfone to have the power of Artifical Intelligence (AI). It revolutionizes mobile photography, giving users a simpler, smarter way to capture and share every magic moment.
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Key Points to ASUS ZenFone 5:

  • Intelligent cameras: Dual AI- enhanced cameras powered by flagship Sony IMX363 sensor with 1.4um pixels, 120 degree wide-angle camera, Night HDR, and AI scene Detection
  • Intelligent Performance: Powered by Qualcomm Snapdragon 636 Mobile Platform with AI capabilities and ASUS AI Boost for ultimate performance.


  • All-screen display: Ultraslim-bezel, all-screen 6.2″ display with an 90% screen-to-body ration for a bigger and more immersive viewing experience in a compact 5.5″-class body
  • All-around intelligence: New AI-enhanced convenience and communication features with Smart Screen On, AI Charging, AI ringtone and ZeniMoji live-animated avatars.

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You can use the all-screen display while taking photos! 

The ZenFone 5 has achieved a DxOMark Mobile score of 90 points, with an exceptional score of 93 in Photo tests, confirming ZenFone 5 as an excellent choice for smartphone photography. DxOMark said “In still image mode, the camera delivers a balanced performance across all shooting situations, with generally good color and exposure, earning itself a good Photo score of 93 points.

ZenFone Max Pro (M1) 

This full view 6″ dual-camera smartphone features Qualcomm Snapdragon 636 CPU and 5000mAH battery with massive stamina for longer online gaming, browsing and calls.

This high-performance addition to the new ZenFone Max Series- the world’s only range of high-battery capacity smartphones.

Key Points of ZenFone Max Pro (M1):

  • 2X mobile performance: Latest high-performance, energy-efficient Qualcomm Snapdragon 636 Mobile Platform with 14nm octa-core processor

asus max

  • 2-day stamina: High-capacity 5000mAH battery for up to 48 hours non-stop use, 42 hours talk time, 28 hours browsing, 199 hours audio playback, 20 hours video playback
  • Dual rear camera: Up to 16MP wide-aperture main camera captures clearer photos, with secondary camera for gorgeous bokeh effects in Portrait mode.


  • Magnificient entertainment: Expansive 6″ FHD + Full View Display in a 5.5″-class body, with NXP smart amp and 5-magnet speaker for powerful, clear sound.

What is so amazing about this product is with so much of power on tap, users can browse more, game more, stream more and talk as much as you want without worrying about finding a power outlet.

On a single charge, users can enjoy playing more: for example, up to 45 rounds of Mobile Legends, or up to 2 seasons of Game of Thrones!!

The front camera enables the most indulgent selfies, with soft light LED flash and a live beautification feature that instantly retouches shots to remove blemishes, balance facial features, enhanced skin tone and more.
Retail Price 

The ASUS ZenFone 5 will retail for RM1,299 and will be available for pre-order on Lazada starting the 4th of June 2018.

The ASUS ZenFone Max Pro will retail for a stunning RM699 for the base model (3GB RAM + 32GB storage), RM849 for the mid-spec variant(4GB RAM + 64GB storage), while the high-spec device (6GB RAM + 64GB storage) will be priced at RM999. Every purchase of the ZenFone Max Pro will also come with an in-game costume set from Free Fire worth RM80.

For more information on the Lazada sales: click here; Lazada.





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