This Mother’s Day, Pizza Hut Malaysia wants you to hold nothing back in expressing your love to your mom. So much so that we want you to record a 15-second music video on Tik Tok, add the hashtag #ILOVEYOUMOM, and share it with the world! Check out the videos below for examples of how to make your video.
“Our mothers do so much for us, so much so that we never get to express our love and appreciation for them adequately,” says Merrill Pereyra, Chief Executive Officer of QSR Brands (M) Holdings Bhd. “That’s the inspiration for this movement!”
Merrill explains: “We live in an age where digital technology sometimes, ironically, makes us more distant, rather than draw us closer. I’m sure we’re all familiar with families gathered on a dinner table but all glued to their phones. So, we thought, why not tell Malaysians this Mother’s Day to use their phones and social media to express their love for their mothers instead. And of course, let’s have some fun with it.”
Pizza Hut is kick-starting this movement by getting our colleagues to upload 15-second videos on the Tik Tok app. The videos, with the hashtag #ILOVEYOUMOM, will creatively express our love for our mothers.
To participate along with us in this movement, all you have to do is use the Tik Tok app, Facebook or Instagram, and upload videos of you and your mom doing the #ILOVEYOUMOM actions. For more details on how to participate, visit the Pizza Hut’s Mother’s Day website at https://www.pizzahut.com.my/en/iloveyoumom.
“Let’s see how many Malaysians we can get to express their love to their mothers in this “social movement”, enthused Merrill Pereyra. “We all love our mothers, and though sometimes we are all a little shy in expressing it individually, perhaps we can get everyone to do it together through social media. It’s a fantastic way to use technology to connect people and strengthen family bonds for a change.”
As an added reward, Pizza Hut will also be rewarding mothers who dine-in on 12-13 May with a free a slice of Pizza Hut’s moist chocolate cake and a DIY origami flower pack*, with a minimum purchase of RM50 in a single receipt, while stocks last.