What more can Facebook possibly branch out besides being a platform for business, connecting with friends and also serving as a social media marketing platform with diverse opportunities? Facebook wants to be a matchmaker and set a dating feature to its long list of functions.
Users can set up a dating profile with their first name, which the company said won’t be visible to friends and will not appear in News Feeds. The feature is opt-in and users will not be matched with people they are already friends with, according to Facebook.
Before introducing Facebook, they invented Marketplace, a site where you can browse items for sales nearby and bid to compete with Craiglist and eBay. It also allowed users to order a takeout at their favourite restaurant.
Now with this dating feature, people will be able to browse events and groups related to their interests, such as upcoming concerts or groups for runners. If a user sees an event they’d like to attend, they will be able to “unlock” that event to interact with others attending it.
From there, their dating profile will be shared with other people going to the event who are also using the dating service. They will be able to browse through those users and start a conversation in a private messaging inbox that isn’t connected to the Messenger or WhatsApp apps.
“I know a lot of you are going to have questions about this. We’ve designed this with privacy and safety in mind from the beginning,” Zuckerberg said during a keynote speech.
Facebook will implement this dating feature later this year. Probably now, with making friends, who know you could be swiping off towards your Mr/Mrs Right.
Story coverage by CNN Tech.