Shopee, the leading e-commerce platform in Southeast Asia and Taiwan will be launching its Cahaya Raya Campaign, offering prizes worth more than RM1.5 million including a ‘Rumah Impian’ (dream house) worth RM350,000, a Honda HRV worth RM100,000 and a Volkswagen Polo worth RM80,000
for the lucky winners of the Ketupat Raya in-app game, a collaboration with Visa. The campaign starts from 3 May to 17 June, and will feature exclusive deals on more than 100,000 products with up to 90% discounts.
Prior to launching the Cahaya Raya campaign, Shopee also conducted a pre-Raya survey from 2 to 9 April to gain a better insight of Malaysians’ shopping habits leading up to the Raya period. Up to 140,000 respondents from all over Malaysia took part in the survey.
“Our Cahaya Raya campaign was launched in response to the insights we derived from the survey. Users can shop a wide variety of over 100,000 products at up to 90% off, across popular categories including Fashion, Health & Beauty, Home & Living and many others. Also, as Hari Raya is all about celebrating at home with family and loved ones, we decided to add some cheer by giving away a ‘Rumah Impian’ (dream house) and two cars as part of this campaign. We hope to make it a dream come true for our lucky winners,” said Ian Ho, Shopee’s Regional Managing Director.
Shopee has partnered with leading brands including Nestle, XES Shoes, Honor Malaysia, Maybelline, Watsons, ASUS, Petpet, Universal Traveller and many more, to provide a series of attractive deals during the Cahaya Raya campaign peaks from 3 to 6 May and from 24 to 27 May.
Throughout the campaign, users can enjoy non-stop deals and promotions and Shocking Sale flash deals that will happen to 5 times a day. Shopee users can also stand a chance to win other prizes such as Shopee coins, vouchers, televisions, portable irons, hair-dryers and many more items that will make this Raya celebration more joyous.
For more information Shopee’s website.
From 19 April onwards, you can take a sneak peek of the upcoming Cahaya Raya campaign here: https://shopee.com.my/m/shopee-cahaya-raya .
Download the Shopee app for FREE via App Store and Google Play.