In conjunction with COACHELLA last weekend, Rihanna and Global Sports
brand PUMA threw the FENTYXPUMA ‘DRIPPIN’ EVENT to celebrate the new
FENTY PUMA by Rihanna range which features a vibrant new silhouette, the
PUMA FENTY Avid.
THERMAL, CA – APRIL 14: A general view of atmosphere by the poolside is seen at the FentyXPUMA Drippin event launching the Summer ’18 collection at Coachella on April 14, 2018 in Thermal, California. (Photo by John Sciulli/Getty Images for PUMA)
PUMA FENTY Avid comes in three exciting colourways and is part of the
second drop of PUMA x FENTY for the year, exhibiting a bold branding,
daredevil detailing and splashes of neon silhouettes.
THERMAL, CA – APRIL 14: A detailed view a PUMA fashion display is seen at the FentyXPUMA Drippin event launching the Summer ’18 collection at Coachella on April 14, 2018 in Thermal, California. (Photo by John Sciulli/Getty Images for PUMA)
The VIP only gig had the collection’s beach chic meets motorsport theme
in full swing with guests revelling in slides, lounging in cabanas and
going hard on the dirt bike trail. Rihanna who was in her usual element
wearing head-to-toe FENTYxPUMA, chilled with guests and grooved along to
the tunes of some of today’s hottest DJ’s.
THERMAL, CA – APRIL 14: Iggy Azalea attends the FentyXPUMA Drippin event launching the Summer ’18 collection at Coachella on April 14, 2018 in Thermal, California. (Photo by John Sciulli/Getty Images for PUMA)
The VIPs attended included Rapper G Easy, Iggy Azelea, ASAP Rocky,
French Montana, and many others.
THERMAL, CA – APRIL 14: Rapper G-Easy attends the FentyXPUMA Drippin event launching the Summer ’18 collection at Coachella on April 14, 2018 in Thermal, California. (Photo by Joe Scarnici/Getty Images for PUMA)
The SS18 collection is available in SELECTED PUMA STORES NATIONWIDE,
with the next drop releasing worldwide on May 3rd. #FENTYxPUMA