Home Highlight Dutch Lady Presents Jr.NBA To Promote Youth Activities

Dutch Lady Presents Jr.NBA To Promote Youth Activities

by Natasha Christopher

The National Basketball Association today announced the return of the Jr. NBA, the league’s global youth basketball participation program for boys and girls. Presented by Dutch Lady for the fifth consecutive year, the expanded Jr. NBA Malaysia program is expected to reach more than 9,000 boys and girls from more than 200 schools nationwide in 2018.

In partnership with the Ministry of Education Malaysia, this year’s program includes a series of Jr. NBA Coaches Academy workshops to provide on-court training, strength and conditioning, and basketball education to physical education teachers nationwide. The Jr. NBA Coaches Academy will include stops in Johor, Kedah, Kelantan, Melaka, Negeri Sembilan, Pahang, Penang, Perak, Selangor and Terengganu.
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“We are proud to support Jr. NBA for the fifth consecutive year as a platform that ties in with our Drink. Move. Be Strong (DMBS) campaign, instilling the significance of proper nutrition and active lifestyles with the Malaysian youth,” said Dutch Lady Malaysia, Marketing Director, Consumer Dairy, Ramjeet Kaur Virik. “As the leading milk brand in the country*, Dutch Lady is able to reinforce the positive benefits of milk as a rich and accessible source of protein and calcium through the Jr. NBA program, which also aids in muscle growth and bone strength, essential factors in ensuring the overall wellness and development of children.”
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The Jr. NBA program is free and open to boys and girls ages 5-14. Players between the ages of 10-14 will be eligible for the top selection during the selection camp and National Training Camp. Participants are trained in the fundamentals of basketball and learn about the importance of proper nutrition as well as the Jr. NBA’s core values of sportsmanship, teamwork, a positive attitude, and respect. In addition to the presenting partner Dutch Lady, the event is supported by the Ministry of Education Malaysia, official partner Gatorade, Spalding and Westports Dragons. Astro is the official broadcast partner of the Jr. NBA in Malaysia.

“Through our partnership with Jr NBA program, we hope to harness the power of nutrition and physical activity to enable the future generation of active and healthy Malaysians,” Ramjeet added.

For more information, visit the official event website here http://jrnba.asia/malaysia/events/.

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