In celebration of the 50th anniversary of one of the most iconic sneakers of all-time; the PUMA Suede, global sports brand PUMA has been ushering in unique drops of exclusive Suedes over the course of the year.
The Suede hit the scene in 1968 and has since become a real game changer in sport and culture. From the courts to the curbs, from ‘80s b-boys to today’s hustlers, it’s been worn by the icons of every generation– and it’s stayed classic through it all.
Paying homage to the sneaker’s legacy in the music world, the streets, the fashion industry, and pop culture, PUMA has collaborated with various global and local brands and icons to deliver classic silhouettes of the Suede sneaker.
The House of Legends
PUMA recently built the ‘House of Legends’, an enticing exhibition in Sunway Pyramid which showcased the best of global and local collaborations of the iconic Suede.
PUMA x MICHAEL LAU as a global collaboration
Among the global collections that were showcased include existing collaborations with the likes of anime superhero Hello Kitty, streetwear brand FUBU, illustrator Michael Lau, and also the return of the OG PUMA Suede and the ‘B-Boy’ pack amongst others.
Collaboration with Local Legends
On the local front, PUMA has also collaborated with local icons to produce exclusive PUMA Suedes that will celebrate each artist and their contributions to their respective industries.
Working with local icons such as award-winning music producer and film director Yusry KRU, singer Sam from Bunkface, fashion label owner and designer Khoon Hooi, renowned scribble artist Vince Low and many others, PUMA took the opportunity to showcase these local collaboration Suedes for the first time to the public.
PUMA x HELLO KITTY
The PUMA Suede 50th collections including Hello Kitty, Rudolf Dassler, BBOY, Breakdance Cities Suede pack, and Embellished women pack are now available in PUMA KLCC, Pavilion and Sunway Pyramid.
The 3-day exhibition which is held in Sunway Pyramid also gave the public an opportunity to participate in Suede Design customization contest, and in line with the legacy of Suede B-Boy culture, B-Boy performance and battles also took place at the venue.
Keep yourself in the know for any updates on some of the kicking collaborations by following @PUMASportstyle and check out #ForAllTime #PUMAMY to join the Suede 50 conversation.