In support of the World Autism Month in April, Golden Screen Cinemas (GSC) has launched its latest campaign ‘Autistic People are Not Broken”, which was created with the aim to raise awareness for autism spectrum disorder. (ASD) and #BreakTheStigma around the condition. As part of this initiative, GSC will be wearing a shade of blue to increase public awareness and will be showing “The Wayang Kids”, whereby proceeds from its ticket sales will be donated to the National Autism Society of Malaysia (NASOM).
The campaign will start on 2nd April and will last until 30th April 2018, and this change will be reflected on their website as it will be turned blue for the cause, while the on-ground staff will wear a blue button badge in support of the autism awareness throughout the month. GSC will also utilize its social media assets and electronic screens throughout the country to promote and raise awareness for the condition.
The movie ” The Wayang Kids” is a heartwarming movie that pulls at your emotional strings, whereby it highlights friendships, differences on not only culture but one another and also for the love of traditional performing art.
“The Wayang Kids” follows the adventures of a group of school children who has to face different adversities while representing their school in an international Chinese opera performance. The protagonist is a young boy called Open who struggles with his autism syndrome to ultimately prove to everyone and himself that he can prove himself on the stage. “The Wayang Kids” proved to be a real emotional pull, during the media screening earlier today, whereby there are many moments that highlights what a struggle it can be to be both a victim of autism and to be able to interact with one who has such a syndrome. Besides that, the multicultural languages used in this film sheds light on the diverse backgrounds of these children and how they can all show tolerance and understanding with one another.
This is the very first movie supported by the Lee Kuan Yew Fund for Bilingualism, and the second feature film by director Raymond Tan. The screenplay is written by Raymond Tan, Lim Puoy Kiong, Dennis ai and Cheah Kah Sing. Photography is done by Tan Yan Seng. Editing by Yim Mun Chng with the music by August Lim and Jean Low.