Fujifilm Malaysia aims to grow market share of its trendy mirrorless range of X Series cameras riding on a double-digit trajectory from Gen Y photography enthusiasts who demand fun, versatile and high-quality images from the cameras. This ensures that your memory will last long on your various social networks.
The stylish X-A5 camera is a follow-up from the X-A3 model is the smallest and lightest mirrorless digital camera within the X Series range. Combining a new 24.2-megapixel sensor with the X Series signature colour reproduction technology, the X-A5 offers a host of new features, including a newly developed zoom lens, 4K movie recording, touchscreen and the latest Bluetooth pairing technology for immediate image transfer.
“Fujifilm’s latest X-A5 series meets and exceeds the needs and preferences of the fun-seeking photography enthusiasts to the tech-savvy professional photographers who demand sleek, easy to handle, lightweight, versatile, compact and high-quality images from their cameras,” said Fujifilm Malaysia Managing Director, Mr Yoshitaka Nakamura.
This retro design looking camera will turn heads as users start taking selfies or photos of their favourite subjects. A perfect companion for the young and hip selfie generation in today’s fast-moving digital world.
During the launch, Fujifilm also announced the appointment of the national gymnast, Farah Ann Abdul Hadi as the Company’s official X-A5 selfie ambassador. Farah later took the stage to share her personal experience in using the X-A5 camera. Weighs just 496g, making it the lightest camera-zoom kit lens combination in the X Series.
The camera is a step up from smartphones as it comes with various creative filters and wireless connectivity to enable users to shoot, beautify and upload their photos to social media in seconds. It boasts a powerful 24.2MP APS-C sensor equipped with a phase detection autofocus system and a newly developed image processing engine that offers a processing speed 1.5 times faster than previous models.
The X-A5 is equipped with a large rear LCD monitor that can rotate 180 degrees. When the panel is rotated 180 degrees, the Rear Command Dial automatically switches to the Zoom and Shutter Release function for fail-safe composition when shooting selfies.
The camera is also compatible with FUJIFILM Instax SP-3 printer, so users can enjoy the fun of printing and sharing their images more than ever before.
“This proves how photography enthusiasts especially the younger generation are taking photo printing seriously as they want to rediscover the joy of creating prints and turning them into personalised pieces,” he said.
The X-A5 also uses energy-saving design which offers the class-leading number of frames per charge. Users can shoot as many as 450 frames per single battery charge, making the camera ideal for travelling and photography on the move, all day long.
The X-A5 Early Bird Package prices are;
X-A5 15-45mm Kit- RM 3,288
32GB SD Card x 2 units
Leather Case and Leather Strap
Selfie Portrait Package
X-A5 15-45mm Kit + XF23mm F2 R WR – RM 3,998