Last week, Apple had made the news that they were in the process of acquiring the music app pioneer, Shazam, and today, the acquisition has been confirmed with a sum of around US$400 million (RM 1.6 billion).
Image credit: CNBC
“We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
Shazam is an app which lets you record any audio you are listening to in order to track its original singer, and it has one of the largest music databases among its competitors, and thus far, it has brought over 1 billion downloads to the app in Apple Store.
Image Credit: Digital Trends
Throughout the years, Shazam has been expanding its repertoire of services, such as sending users to other sites to listen to their preferred music through downloads or provide to users more information regarding the artist behind the music. Shazam has also made many powerful partnerships with Apple, and Spotify which has helped propagate its brand throughout the platform.
So what do you think of this Shazam Apple buy, let us know in the comments below?
Source: TechCrunch