HP Inc. is reimagining the retail industry with the unveiling of its innovative and versatile all-in-one point-of-sale (POS) system, the HP ElitePOS. The company is working with leading retail and hospitality customers and partners to reimagine how technology can transform the in-store experience for customers.
With e-commerce influencing consumers’ shopping experiences, brick and mortar retailers must ensure sales associates are data driven to better understand buying behaviour and deliver the best possible customer experience.
“As retailers seek new ways to interact with customers and reinvent in-store experiences, technology must empower sales associates and engage customers in a way that feels like a natural extension of the brand,” said Kym Lim, Managing Director of HP Malaysia. “The new HP ElitePOS solution is built for versatility with a sleek and stunning design that can adapt to multiple retail and hospitality environments, while still offering the security, performance and long-term durability that our customers expect from HP.”
HP ElitePOS Retail System product display at the exclusive launch.
The ElitePOS features a modular design, different from large, boxy POS terminals commonly used in retail environments. Its design is also functional, supporting use cases beyond checkout to make shopping faster and easier for both customers and the sales associates assisting them. These use cases include interactive signage, employee attendance, and self-service applications like a customer check-in and access to additional product offerings in the “endless aisle”.
HP is expanding its industry-leading security solutions to the ElitePOS, with both hardware and integrated software security features, including:
- BIOS-level device security to provide protection in the event of a malware attack with HP Sure Start Gen3, the industry’s first self-healing BIOS, and HP BIOSphere Gen3, the industry-leading firmware ecosystems.
- User authentication technology, including an optional fingerprint reader for secure login; Credential Guard4 for secure user authentication and password protection, and Device Guard5, which lets IT managers create rules to run only signed, trusted, and approved applications on the POS system to help protect against walk-up and low-level attacks through USB ports.
- Physical security of the device itself with an optional bolt-to-counter configuration, VESA mounting K-Lock features and external fingerprint reader for secure login through Windows Hello 6.
HP Retail Store experience with the HP ElitePOS Retail System.
The ElitePOS is expected to be available in November 2017 direct from HP and the company’s global network of more than 250,000 partners. Additionally, retail independent software vendors (ISVs) GK Software, LS Retail, Manhattan Associates, Omnico Group, PCMS, Retail Pro, and TCPOS plan to support the new solution.
For more information on the point-of-sale system, visit HP’s website.