Taylor Swift and Starbucks officially announced their collaboration on Friday, ending months of speculation online.
Taylor Swift and Starbucks collaborated on a special menu based on the singer’s favourite coffee drink, We Are Never Ever Getting Back Together.
Celebrate the launch of “Red (Taylor’s Version)” with her favorite drink, a Caramel Skim Latte (Taylor’s Version). Visit our stores and we’ll have our red cups ready and her music playing. pic.twitter.com/Ym8N2RVPFz
— Starbucks Malaysia (@StarbucksMY) November 13, 2021
Taylor’s Latte or “Taylor’s Version,” which is a Grande Caramel Nonfat Latte is now featured on the menu.
The collaboration between the two became a form of celebration for the release of the Red album (Taylor’s Version) and the Starbucks red cup holiday season.
In addition to the menu, this collaboration also features an exclusive screening of Taylor Swift’s songs on the album Red (Taylor’s Version) at every Starbucks cafe.
And to coincide with the holiday cup season, Starbucks is also offering exclusive e-Gift cards inspired by Taylor Swift’s All Too Well lyrics.
It’s Red Season. ☕️✨🧣❤️
— Starbucks Coffee (@Starbucks) November 8, 2021
Rumours of a collaboration between Swift and Starbucks erupted when the famous coffee brand official Twitter account gave a hint related to the album Red (Taylor’s Version).
“It’s Red Season,” Starbucks wrote as it embossed a red scarf emoji, the symbol of the Swift album.
In a follow-up tease, Starbucks insisted that they were only referring to the return of the holiday edition red cup and their seasonal drinks.
Red (Taylor’s Version) is the second album she re-recorded after releasing Fearless (Taylor’s Version) in April.
Just like Fearless (Taylor’s Version), Swift called this re-recorded version of Red’s album featuring songs that had never been released before or known as “(From The Vault)”. She also conveyed a message from the album.
Among the songs From The Vault, there is a favourite song of loyal Taylor Swift fans, All Too Well, in the original version that lasts 10 minutes 13 seconds. The song was also released in the form of a short film entitled All Too Well The Short Film written and directed by Taylor Swift herself.