Designer Khoon Hooi, who has spent the last 22 years specialised in bespoke tailoring for his faithful following in Malaysia, is a name that requires no introduction in the local fashion market. Since 2010, his label, KHOON HOOI, has been a part of Paris Trade Week, and his line is now available in exclusive stores throughout the world, including Les Suites in Paris, 51 East in Doha, Avanti in Riyadh, and BySymphony in Dubai.
His creations were also seen on celebs Katy Perry, Ginnifer Goodwin, Zooey Deschanel, Camila Morrone, Karen Pittman, and Leslie Grossman during the 2020 Awards Season in Los Angeles.
This season, Khoon Hooi embarks on space travel with a sense of optimism and escapism from the bleak pandemic. Alluding to the futuristic glamour of sci-fi movies, the designer put together a collection of galactic and celestial looks where intriguing feminine forms and bubble shapes combine to grasp his fantasy of ‘occasion dressing’ in space.
This season’s lineup orbits on the idea of glamour in an interstellar journey through the universe, culminating in a collection of heavenly gowns, stunning dresses and easy-to-wear separate with intriguing details that captured the magnificence of the celestial wonders, dazzling colours of nebulae formations and space rocket dynamics. The planets are also expressed in a retro voluminous balloon hemline – which can be seen on a variety of evening looks.
The FABRICATION and EMBELLISHMENTS
From lamé to futuristic two-toned taffeta and galaxy-like sequins, there’s an illuminating shine in this season’s fabrication and a colour palette that stretched through the galaxy’s cosmic shades from milky dusk to tangerine dawn and deepest, bluest midnight. Mirroring the theme is constellation-inspired beading and starburst motifs.
The HERO PIECES
“Maia” Voluminous ball gown in bright fuchsia taffeta with exaggerated cape sleeves, enhanced with a double bow velvet belt.
“Luna” A striking sleeveless cape evening gown in glossy Jade taffeta, highlighted with sparkling crystal embellishments and comet-like black bow pin.
“Ophelia” Strapless gown in iridescent brocade with ruffle detail on fitted corset bodice, embellished with celestial clusters of diamante.
“Gaia” Statuesque futuristic gown in ivory shine taffeta, crafted with creative folds and enhanced with a diamante rhinestone mesh buckled belt.
The KHOON HOOI collection is available at APW Bangsar, at selected boutiques/departmental stores worldwide and on https://khoonhooi.com/collections