Seri Muka, Ketayap and Onde-Onde…these classic kuih-muihs share flavours that are synonymous with the nation’s identity — Pandan Coconut. As a tribute to the familiar tastes that shape our nation’s identity, Cadbury Dairy Milk is excited to introduce their latest innovation, Cadbury Dairy Milk Pandan Coconut which blends the brand’s signature smooth milk chocolate with fragrant pandan and dried coconut bits. With this new flavour, the brand also aims to evoke the attribute of generosity amongst Malaysians to support local kuih vendors who have been adversely impacted by the current pandemic through an initiative themed #MYCadburyFlavours.
The iconic local heritage flavour of aromatic pandan and sweet coconut remains another timeless flavour that has been fondly enjoyed by Malaysians through generations.
In celebration of Cadbury Dairy Milk Pandan Coconut and the flavours of Malaysia, Cadbury Malaysia is giving back to the community that was part of the local flavour inspiration by putting their businesses on the map through the hashtag #MyCadburyFlavours. With the collective effort of Malaysians through the hashtag, Cadbury Malaysia will be creating a digital presence for selected vendors by promoting their businesses through paid adverts on social media.
The pandemic has caused many small-scale local businesses to struggle to survive. In times like these, it’s important that we continue to uphold our resilience as a nation and help one another. To achieve this, the brand hopes to give our local heritage heroes the recognition they deserve by raising awareness for them in order for them to sustain their businesses and supporting their livelihoods through this campaign.
Join Cadbury Dairy Milk Malaysia in spotlighting our local kuih stalls. The Instagram-led campaign builds on Malaysian’s deep affinity towards food by welcoming individuals to share their favourite kuih stalls in a collaborative effort to curate an easily accessed feed that ultimately works to create awareness and support for our fellow Malaysian kuih sellers who keep flavours like Pandan Coconut alive.
To be part of the movement, the steps to participate are simple*:
1. Share your favourite local kuih stalls or vendors with the hashtag #MyCadburyFlavours and tag @Cadbury_MY
2. Pin the location (where applicable) or include the name and location of the stall in your caption
Alternatively, you could check out the feed via the hashtag and discover a new gem close to home.**
Exclusively available from the month of August, Cadbury Dairy Milk Pandan Coconut is available at major Hypermarkets and Supermarkets nationwide as well as e-commerce platforms, Shopee Lazada, with a recommended selling price of RM 2.90 for 37g and RM 8.50 for 160g.
Pictures by Liyana Abdul & Shopee
