Home Highlight SKALE helps M’sian offline retailers stay resilient during the MCO period

SKALE helps M’sian offline retailers stay resilient during the MCO period

by Grace Sundram

In a year filled with economic turmoil, Malaysian offline retailers are bracing themselves for another rough period. All-in-one marketing tool, SKALE, is now available to help businesses stay resilient and generate sales amid the MCO 3.0. SKALE was launched with the aim of becoming the simplest and most accessible tool to help Malaysian retailers acquire new customers and grow trackable sales effectively.

With technology becoming increasingly available to many Malaysians, SKALE hopes to provide the simplest to use the platform to help the underserved offline retail community as it aims to stay resilient during tough economic times.


Over the last year, the pandemic has plunged the retail industry into greater uncertainty with the implementation of periodic lockdowns and movement restrictions across the country. In fact, claims have been made that a mere two weeks of strict guidelines due to COVID-19 caused retailers to lose a whopping RM3.4 billion in sales.

To make matters worse, more than half of Malaysian SMEs (58%) are not ready in reaching their full potential when deploying digital technologies. This has accelerated the need to empower SMEs with the right tools to effectively market their products, producing the results needed to help them survive and hopefully, thrive.


To this end, SKALE allows small businesses to launch PushAds (digital ads), Digital Vouchers and Personalised SMS and Email campaigns. SKALE lets businesses reach their target audience with digital ads across major platforms (Instagram, Facebook and Google) in four easy steps.

These allow offline retailers to acquire new customers into their stores and grow their customer database instantly. One such local brand that has benefited from the marketing platform is modest and modern woman’s fashion brand UMMA that has seen a 36% revenue boost through SKALE during this festive period leading up to Hari Raya.

3SKALE was conceptualized before the pandemic struck Malaysia, as the team had long intended to democratize marketing for small and medium enterprises (SMEs). Effective marketing has always been thought to be expensive and out of reach for smaller businesses, as results are typically seen by large corporations investing millions of dollars on a single campaign.

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