First, IKEA introduced us to amazing food and furniture and now — apparels? Woohoo.
The EFTERTRÄDA collection features t-shirts to hoodies, bath towels to tote bags and water bottles is the first-ever merchandising collection from IKEA. Inspired by their signature minimalistic style, the limited merchandising collection is certainly catered for all. Each of these products would have the IKEA logo stamped on to full-on represent the brand.
Malaysians can now show off their IKEA purchases by making it a fashion statement no matter where they are. Go for IKEA’s stylish t-shirt during the sunny day unless the weather seems to be a little gloomy, make sure to grab the hoodie instead. These pieces are all made from 100% cotton and will give such an effortless look.
Then there’s the indoor stylish comfort featuring IKEA’s soft and absorbent bath towels. If your home is already furnished with the best IKEA furniture, then why don’t make the little pieces count as well. Towels are an essential item for everybody and the ones from this collection will indeed add some personal style to your bathroom.
Aside from that, saving the earth can not be more stylish than using the EFTERTRÄDA tote bag. Featuring inner pockets that would make your life easier when you’re trying to search for small things. On top of that, the bag doesn’t have to be used just for grocery. You can pair it up with any of your going outlooks and it will just level up your #OOTD game.
Apart from the bag, the collection also comes with a handy water bottle that is available in two colours — white and yellow. This screw lid bottle can be filled with water, a refreshing smoothie, freshly squeezed juice and even a favourite drink to get you through the hot Malaysian weather.
Treat yourself with EFTERTRÄDA X IKEA Food Special
You can even dine in style as IKEA will also be launching a new menu item, Laksa Lobster Spaghetti. It is available at the IKEA Restaurant for a limited time only, from 4 March until 30 March 2021. This new menu item will also be available for takeaway and delivery via Bungkusit and GoGet.
Limited collection giveaway for IKEA Family members
The first 800 IKEA Family members will get to redeem one (1) iconic barcode design face mask and one (1) tattoo sticker with purchase of any EFTERTRÄDA range*. Redemption starts in-store on 4 March 2021 (10 AM), for the first 800 IKEA Family members (per store).
The EFTERTRÄDA limited collection* for adults, including the water bottle and bag will be available at all IKEA Malaysia stores beginning 4 March 2021, to be followed by IKEA.my/EFTERTRADA from 11 March 2021. As for the kids’ range of the EFTERTRÄDA collection, it will be coming soon to Malaysia! Details on the availability will be shared on IKEA.my.
For in-store and online purchases, the collection is limited to 2-pieces per article, per customer.