When life gives you cucumbers, make yourself a Hendrick’s Gin & Tonic.
To say that we have had an eventful start to the new decade would be an understatement. 2020 took us by surprise and quickly cast a gloomy shadow for the days ahead. In this age of “new normal”, it feels like we are taking a test that we have never studied for, in a language that we don’t speak. After months of the world going off (and still going) on an unexpected tangent, we’ve finally come halfway. And while clear blue skies might still be months away, Hendrick’s Gin is hoping to spread some good cheer and uplift spirits this World Cucumber Day.
Why cucumber and not lemon?
The cucumber plays a pivotal role in giving Hendrick’s Gin it’s delectably unusual flavour. The spirit’s distillation process includes infusions of rose and cucumber, which yields an extraordinarily inviting gin that is a rare union of lightness and complexity. The cucumber gives ample opportunity for expressive experimentation that pleases both the eye and the palate. Its remarkable versatility is the very reason that Cucumber Day was invented in 2011 by English horticulturists, paving the way for the yearly celebration by Hendrick’s Gin.
World Cucumber Day
World Cucumber Day is an annual celebration on June 14, which sees the unusual gin maker hero the remarkable fruit by adding delightful peculiarity to everyday universal things to inspire people to cultivate and embrace their unusual side.
Curious-minded individuals observe the day every year with surreal experiences, events, opportunities and, of course, a refreshing Hendrick’s & Tonic garnished with cucumber.
The Cucumber Horticulturist
In celebration of World Cucumber Day on 14 June, Hendrick’s Gin invites you to weed out the bad vibes and reap positivity with its first-ever augmented reality game, The Cucumber Horticulturist. Available on www.worldcucumberday.asia from 20 June 2020, the game allows you to earn currency through cultivating cucumbers, from the comfort of your own home. Plant the seeds of delightful peculiarity and get the chance to win discounts off your next Hendrick’s Gin purchase.
To win the game, simply grow the cucumber plant by collecting falling water droplets on the screen. But steer away from the roses! A stray petal can bring the round to a thorny end. With enough water gathered in the pot, you’ll be able to grow a majestic vine with fruits ripe for the picking.
Upon proving your green thumb, you’ll receive your cucumber currency over email, presented as an e-ticket coupon for RM20.00 off of a bottle of Hendrick’s Gin, capped at a limited number of coupons.
The discount can then be redeemed at selected Cellar 18 outlets until 31 July. Note that you can only win a coupon once, although you’re encouraged to play to your heart’s content. Whereas the game will be available from now until 20 July 2020.
● Participation is only open to residents of the following Southeast Asian countries: Singapore, Malaysia, Indonesia, Thailand and Philippines, who are aged at least 18 years or the legal purchase age of your country of residence, whichever is higher.
● There are only a limited number of rewards available during the Promotion Period. Rewards are awarded on a first come first served basis. Once all Rewards per country have been fully awarded, no further Rewards will be given even if you play the Game successfully.
● You may play the game as many times as you want, but you will only be eligible for one (1) Reward regardless of the number of times you play. If you have already won a Reward, you will not be eligible for any additional Rewards.
● The coupon code will be sent to you via email upon completion of the game (when you successfully grow your cucumber).