PUMA Malaysia is proud to announce the appointment of Ismail Izzani, singer-songwriter and actor, as its new ambassador to PUMA’s Southeast Asian markets. The partnership will feature Ismail in upcoming collaborations with PUMA and see him representing the PUMA brand and product lines. The ‘Sabar’ and ‘Luar Biasa’ hitmaker will be joined by Singaporean actor and musician, Tosh Zhang.
The singing sensation was living the life of an ordinary teenager until his first hit single titled ‘Sabar’ was released in 2017. The song took Ismail to greater heights as it garnered close to 25 Million views on YouTube in just two years since its release. In a short period, the singer managed to amass a strong fan following through his exceptional talent and down-to-earth personality.
Ismail’s path to success, however, was not stress-free as he had had to face many challenges and obstacles since his debut in 2017. Much like PUMA’s brand DNA, he refuses to call it quits and decided to rise against the odds. The singer kept his head down and worked on his craft, producing several successive hits, making him one of the most sought after talents in the country at the moment.
“It’s an honour to be named as an ambassador to PUMA’s Southeast Asian markets. When I started my career in music, I never thought I would be affiliated with an iconic brand like PUMA. I was flattered when approached and I feel the brand resonate well with my bold and joyful personality. PUMA’s creative direction and modern take on fashion deeply reflect with myself as an artist as I too believe in evolving to the future while staying true to my roots. I am proud to be a part of the PUMA family and look forward to working closely with the team.”
New brand ambassadors for PUMA, Ismail (Malaysia/Southeast Asia), Tosh (Singapore/Southeast Asia) and Adipati (Indonesia), are expected to kick-off their inaugural partnership with an exciting cross-border campaign that brings to life the virtual world of electronic gaming. The campaign is expected to be launched regionally in 22nd February 2020.
Keep your eyes peeled for more exciting updates.