Global sports brand PUMA launches LQDCELL , a new technological innovation for footwear that will make every step stable and comfortable. LQDCELL technology offers stable cushioning by evolving the original CELL hexagon – making it smaller by using a softer, more resilient material. The range of products where LQDCELL will be available go from street to gym, making sure there’s no compromise in style nor performance.
Now, PUMA is ready to introduce an evolved version with the most stable cushioning yet. Two sneakers that will come equipped with the evolved LQD Cell are the PUMA LQD Cell Tension Rave and LQD Cell Shatter XT Shift.
LQD CELL Tension Rave doesn’t cave under pressure—not with PUMA’s evolved LQD CELL technology, offering our most stable cushioning yet. Designed for high-intensity training, soft yet sturdy hexagonal cells compress to keep you steady while enhancing comfort. A progressive silhouette engineered for dynamic training movements combines with bold design and color pops for one powerful trainer.
LQD CELL Shatter XT Shift is for the active girl who shatters stereotypes and shows up loud. This provocative trainer raises the volume with 90’s rave inspiration: vivid colors that shift the spectrum of hues, highlighted with shine. With LQD CELL stable cushioning technology and energetic design, refuse to stay quiet.