Coffee is something that most of us needs to have to recharge in the morning. Home-grown Malaysian tech startup, RAGE has been the talk of the town for reinventing the local coffee scene in the Klang Valley with a refreshing new cafe concept and mobile application, DrinkRage. Armed with a catchy “RAGE to #NeverSettle” tagline, the brand hopes to assemble go-getters, dream chasers and entrepreneurs to do what they love, and #NeverSettle, while fuelling themselves with speciality coffee and other sumptuous offerings.
RAGEis the brainchild of Jevin Singh, and it aims to be much more than your typical Instagrammable cafe. What sets RAGE apart from your copy-and-paste coffee chain is their focus on technology and community. With their app DrinkRage, they don’t aspire to only sell you coffee, but rather deliver inspiration on demand. Within the app, there is also a specific community tab which allows fellow RAGERs to sign up for events and build relationships with people who enjoy the same cup of coffee.
“Most relationships start over a drink and very often that happens to be a caffeinated beverage. It can be as easy as ‘Hey, let’s go and grab a cup of coffee’,” emphasised CEO and Co-Founder of RAGE, Jevin Singh. “We want everyone to walk into anyRAGEoutlet and feel the close-knit communal spirit that we aspire to create across all outlets.
For those who dread the morning coffee queues,DrinkRage offers you the perfect pre-order solution. And those of us who aren’t lucky enough to have a dedicated runner to pick up coffee for us,DrinkRage offers you the perfect “tea runner” on-demand while in the office.
RAGEis also a strong proponent of working with other local businesses and places a strong emphasis on participating in the circular economy. Collaborating with eco and chemical-friendly beauty brand ‘The Mineraw’, RAGE’scoffee waste is the star and vital component in their body, face and lip scrub produced by these ethical connoisseurs.
For orders made via the DrinkRage application starting from22nd of July to 18th of August, members will get a promotional rate at RM 5 (Black Coffee), RM 6 (White Coffee and Matcha) and 7 (Specialty Drinks) across all outlets! *Alternative milk options will cost an extra RM2.