Samsung Malaysia Electronics (SME) Sdn. Bhd. today announced the launch of its all-new Bottom Mount Freezer (BMF) Refrigerator in Malaysia. The new BMF refrigerator
addresses strong demand from millennial-mindset consumers in the country for trendy refrigerators that not only match with their busy and modern lifestyles, but also fulfil the practical needs with quality features such as stronger cooling performance that keeps food fresher without having to freeze them, thus, allowing them to store easy-to-spoil food items for a longer time.
According to a local survey conducted back in the year 2013, 63% of Malaysians have not been spending enough time with their families 1; five years later, in 2018, the same survey shown that Malaysians spend more time at work than at home. 2 This makes stay-at-home and family bonding time more precious than ever, and it could be a good idea to transform household chores into fun family bonding time.
The Samsung refrigerator features a revolutionary Optimal Fresh Zone, which preserves the freshness of food for twice as long than an ordinary fridge* without having to freeze them. This soft-freeze temperature is perfect for storing fresh meats and fish as freezing them in a regular freezer would compromise the freshness, and prolong the meal preparation process due to the long defrosting time. Having said that, not having meats and fish frozen solid also means they are easier to cut during meal preparation. This will further simplify the cooking process for consumers, and thus, make cooking time with loved ones easier and faster.
The Optimal Fresh Zone is also adjustable as it allows users to easily switch back and forth between the Optimal Fresh Zone and a regular fridge compartment based on their refrigeration needs.
Another unique feature that could help maintain the freshness of food is the Power Deodorizer. It filters the air inside the fridge to eliminate bad odours with its Activated Carbon, keeping the air fresh while preserving the flavour of the food stored in the fridge.
Designed for convenience, the new BMF refrigerator is built with an eye-level height (170 cm), which makes groceries organisation with family easier, faster and more fun. With the ergonomic design, Malaysian users can now easily reach their snacks and finger food from the fridge compartments.
The BMF refrigerator also boasts a contemporary design that introduces an added level of sophistication to any modern kitchen interior. The stainless-steel finish and sleek flat front is representative of Samsung built-in appliances’ simple yet elegant look.