Going beyond just pizzas, Pizza Hut wants to elevate Malaysians’ overall experience in a cutting- edge move with entertainment with each bite. “The Singing Pizza” will transform the way Malaysians enjoy their pizzas through the innovative use of the pizza box also doubling as a music box, delighting and surprising customers with a richer pizza experience.
Merrill Pereyra, Executive Director – CEO Restaurants, QSR Brands (M) Holdings Bhd, said: “Our strategy in Malaysia has always been to make it easier to get a better pizza for all Malaysians, and innovation through digitalization is our key enabler in achieving this. Today, we’re blazing the trail of innovation with digital technology once again to deliver a very human experience through this innovative campaign.”
The new experience bridges two parts of culture Malaysians are most passionate about; music and food. Pizza Hut has partnered with Universal Music Malaysia to give Malaysians a heighten experience altogether.
Nur Fazura Sharifuddin said: “Fattah and I are extremely excited and honoured to be the first artistes in Malaysia to launch our latest track Paling Sempurna through this unique “The Singing Pizza” platform. How many other artists can you say have reached and delight our fans through a pizza box?”
“The Singing Pizza” turns a regular pizza box into a music box that plays music from an exclusive playlist and comes with vibrant collectable designs! The “Singing Pizza’s” playlist comprises 200 songs which will be updated every two weeks, including top trending and exclusive unreleased tracks, by top local artists such as Fattah Amin, Fazura, Alvin Chong, Zaim, Shalma and Aman Ra.
Pizza Hut customers can experience “The Singing Pizza” through https://www.pizzahut.com.my/the-singing-pizza, call 1-300-88-2525 for delivery or visit the nearest Pizza Hut restaurant. “The Singing Pizza” can be found in:
Pizza box: The pizza box includes a special QR code for consumers to scan and play the exclusive music via their mobile phones whenever they take away or order for delivery
Music Menu: A special QR code will be placed on Pizza Hut’s dine-in restaurants where customers are able to scan and listen to the exclusive playlist whilst enjoying their pizzas dining in.
It doesn’t stop there! Further adding to the hype, customers will also stand a chance to meet Shawn Mendes live with a frequent purchase of any pizzas from selected Pizza Hut outlets, as well as unlock exciting pizza vouchers*!