The global shoe brand Bata is all geared up to launch its very own sales event – Red Thursday. Taking a cue from the iconic red Bata logo, Red Thursday brings the sales to those who simply don’t want to wait. Starting just a day before Black Friday, Bata targets those eager to grab fashionable, new goods earlier than everyone else.
According to Bata’s Head of Global Marketing Jana Barbati Chadova, “Red Thursday is our new tradition, recurring on a yearly basis. We want to celebrate the sales period and engage further with our customers. The year-end season is usually the time to search for new shoes – so why not get them at an even better price?”
“Red Thursday is not only about sales. We want to establish a new traditional event and let our customers know that in Bata, you can get great deals throughout the year. But on Red Thursday, we’ll be giving you something on top of all that – such as bundle deals, or special events in our selected stores.”
This inaugural event will run simultaneously at selected Bata stores all over the world. Over in Malaysia, Bata will be offering a “Buy 2 Free 1” storewide promotion, inclusive of sale items, which will run from November 23rd to 25th. However, Bata Club members will be able to enjoy an exclusive preview on November 22nd.
Meanwhile, Bata Malaysia’s e-commerce site (https://www.bata.com.my/) will be offering a 30% discount site-wide from November 22nd to 26th.
Hurry and get Bata-fied!