Today, two of the world’s fastest-growing short-form video apps, musical.ly and TikTok, announced that they will unite to create a new global app. The newly upgraded platform, which keeps the TikTok name, creates a unified user experience, debuts a new logo and user interface, and offers greater capabilities for video creation. By bringing together the best of TikTok and musical.ly, TikTok now becomes the world’s number one go-to destination for short-form video content creation and consumption.
The upgraded app will offer users an effortless, compelling, and personalized viewing experience. Existing creators’ accounts, content and fan base will move automatically to the new TikTok app, where creators will keep all of their preexisting content and fans while enjoying the opportunity to reach a bigger and more diverse global audience than ever before.
TikTok incorporates the most popular elements of both apps with a feed that highlights the users’ community, in addition to a “For You” feed that uniquely serves a curation of personalized video recommendations based on viewing preferences. The app will also introduce new upcoming features
● A “reaction” feature that allows a user to react to friends’ videos directly from the phone;
● Enhanced creative tools like interactive gesture filters unlock features such as funhouse mirror camera effects;
● VR-type filters that can be activated just by blinking;
● Green screen-like background effects.
The new TikTok app provides inspiring content, better ways to connect fans and creators, and easy-to-use video capturing and editing tools that empower creativity and allow every user to share and celebrate their memorable moments through short video clips that make every second valuable. As part of TikTok’s
commitment to creators, TikTok will launch a series of new creator programs to provide technical support, performance insights and guidance on growth strategy.
TikTok is available now to new users everywhere via the App Store or Google Play store. Existing musical.ly users will automatically upgrade to TikTok when they update the current app.