Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches its brand new initiative, the Shopee Celebrity Squad, which allows users easy access to a curated collection of products by their favourite Malaysian celebrities. Today, with approximately 10 million users and around 400,000 sellers on the platform, Shopee Malaysia continues to rank as the number one shopping app on App Store and Google Play.
“Our users form the core of all our strategies, and we always strive to find new ways to connect with them on a deeper and more meaningful level. We know Malaysians adore their local celebrities, and with an increasing number of celebrities launching their own brands, we began to notice a rising demand for their products among users. Hence, we decided to launch the Shopee Celebrity Squad, a dedicated in-app space featuring a variety of celebrity brands, allowing shoppers to enjoy easy access to products sold by their favourite celebrities at the click of a button! In line with the launch, we also promise shoppers exclusive deals and special discounts across the celebrities’ collections,” said Ian Ho, Shopee’s Regional Managing Director at the launch ceremony.
Ho added, “We are pleased to announce the participation of six top Malaysian celebrities as pioneers of the Shopee Celebrity Squad. As a zero-commission e-commerce platform that provides free shipping nationwide, our commercial friendly trade terms allow for celebrities to tap on Shopee’s platform and features, dedicated support and extensive reach across Malaysia to further grow their online businesses. Moving forward, we aim to further expand the Shopee Celebrity Squad with the introduction of new celebrities every month.”
Featured in the debut of the Shopee Celebrity Squad:
● Malaysia’s top singer, YBhg. Dato’ Sri Siti Nurhaliza Tarudin, with her skincare and
cosmetics line, SimplySiti
● Popular actress, Nora Danish with her brand Owl, which offers a modern twist to
traditional Muslim fashion
● The much-loved actress, Izara Aishah who will be introducing her lip wear brand,
Madame Izara on Shopee
● Star of hit drama Separuh Jiwaku, Elfira Loy, and Akademi Fantasia Season 5 finalist,
Heliza Helmi, with their brand EL and Heliza Guzel Hive – selling traditional Muslim
● Multi-talented Emma Maembong who is not only an actress and model, but also an
entrepreneur with her skincare line, EMBS.
Currently ongoing is also the Shopee Cahaya Raya campaign. From May 3 to June 17, users can stand a chance to snag prizes worth more than RM1.5 million by participating in Shopee’s exciting in-app games. In collaboration with Visa, Shopee’s popular Ketupat Raya game promises to reward lucky shoppers with a host of prizes including a ‘Rumah Impian’ (dream house) worth RM350,000, a Honda HRV worth RM100,000, a Volkswagen Polo worth RM80,000 as well as Shopee coins, vouchers, televisions, portable irons, hair-dryers and more. Additionally, Shopee will be giving out up to 28 million worth of Shopee coins through the Duit Goncang game, which will happen at 5.00am and 7.00pm daily from 17 May to 8 June.
Last but not least, look out for the Best of Cahaya Raya collection to score up to 90% discounts across a wide variety of preferred products.
For more information on the Shopee Celebrity Squad, visit https://shopee.com.my/m/Shopee-Celebrity-Squad.
For more information on the Cahaya Raya campaign, visit https://shopee.com.my/m/shopee-cahaya-raya.
Download the Shopee App for FREE via the Apple App Store or Google Play store.