AW LAB, the multi-brand sneakers-apparel store leader launches its first flagship store in the heart of Kuala Lumpur, the iconic KLCC. As a global reference retailer for sport-style, AW LAB brings a wide selection of the latest and coolest sneakers and apparel from the best brands to Malaysian shores.
The first store in Malaysia features a contemporary and bright concept that invites you to indulge in AW LAB’s payoff PLAY WITH STYLE. The store is part of the brand’s expansion across Southeast Asia, following a successful launch in Singapore. Occupying 2 lots in KLCC, the wide store layout is bright and lively. AW LAB is not only the latest sports style retailer, it is also the pioneer in the street style trend.
“AW LAB is excited to serve Malaysia with our PLAY WITH STYLE notion, as an invitation to go against the rules imposed, to amuse yourself every day with positive energy, not to be afraid, not to judge and to confidently take on the future. Living out stereotypes and clichés, starting their own style and unreplicable code,” says Giuseppe Nisi, Head of Asia of AW LAB.
Caprice, Juliana Evans, Alicia Amin & Elizabeth Tan are the 4 celebrity friends who truly embody these values. They’re out of the box, break convention and are not afraid to bring out the bold. “We’re excited with what the Malaysian market will contribute to the fast-growing streetwear trend and movement. With such a big and diverse market, AW LAB looks forward to serving its multicultural audience, allowing people to define their own style while keeping it playful and exciting,” said Giuseppe.
Along with the launch, AW LAB brought its own private label – Down UP & Two of a Kind. These private labels embody the PLAY WITH STYLE movement with strong personalities and an alternative to quality clothing. Grabbing people’s attention and combining the latest fashion trends, these 2 new entry brands in Malaysia’s streetwear scene caters to both men and women.
Founded in Italy, AW LAB is a sport-style chain owned by the BATA Group and has over 200 stores in Italy. The first AW LAB store in Malaysia is located at the third floor at lot 339 & 340 in KLCC.