AW LAB, the multi-brand sneakers-apparel store leader launches its first flagship store in the heart of Kuala Lumpur, the iconic KLCC. As a global reference retailer for sport-style, AW LAB brings a wide selection of the latest and coolest sneakers and apparel from the best brands to Malaysian shores.
Caprice, Juliana Evans, Alicia Amin & Elizabeth Tan are the 4 celebrity friends who truly embody these values. They’re out of the box, break convention and are not afraid to bring out the bold. “We’re excited with what the Malaysian market will contribute to the fast-growing streetwear trend and movement. With such a big and diverse market, AW LAB looks forward to serving its multicultural audience, allowing people to define their own style while keeping it playful and exciting,” said Giuseppe.
As a global futuristic brand, the launch featured the latest AW LAB exclusive collection from Adidas, Puma, Reebok and many others took the limelight. The multi-brand sneaker-apparel label houses the latest sneaker models, clothing and accessories from leading sportswear brands such as Nike、Jordan、Asics、Onitsuka Tiger、Converse、New Balance、Vans、Superga、Diadora、Kappa、Jason Markk, Herschel as well as AW LAB’s own clothing brands – Down UP & Two of a Kind.
Along with the launch, AW LAB brought its own private label – Down UP & Two of a Kind. These private labels embody the PLAY WITH STYLE movement with strong personalities and an alternative to quality clothing. Grabbing people’s attention and combining the latest fashion trends, these 2 new entry brands in Malaysia’s streetwear scene caters to both men and women.
“Look no further into the future as it is here,” Giuseppe added on the Southeast Asia expansion. “Malaysia is a beautiful & unique market, the second AW LAB store is already in the pipeline to launch within the same year. We are excited to be an enabler for Malaysians to define what the future of streetwear is in this vibrant city.”
Founded in Italy, AW LAB is a sport-style chain owned by the BATA Group and has over 200 stores in Italy. The first AW LAB store in Malaysia is located at the third floor at lot 339 & 340 in KLCC.