Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is launching the Gentlemen’s Collection as part of March’s PayDay campaign. From 26 to 28 March 2018, users can shop the collection featuring hundreds of top trending male products at up to 90% off, and stand a chance to be one of 10 lucky shoppers to win tickets to watch the finals of the Shopee Piala FA Malaysia live. Users need to simply purchase an item from the Gentlemen’s Collection to qualify for the draw.
With the support of official partners including OPPO, Nivea Men and Midea, the collection will feature discounted items across popular categories such as Mobile & Gadgets, Sports&Outdoor, Men’s Fashion and many more. Users can also look forward to Shocking Sale flash deals happening 5 times a day across all products featured in the collection. Along with the launch of the Gentlemen’s Collection on 26 March, Mastercard holders can also look forward to an additional 25% discount across the platform every Monday, from 26 March to 23 April 2018 with a minimum purchase of RM50, terms and conditions apply.
“Following the announcement of our partnership with Football Malaysia LLP earlier this month, we are excited to share that in line with the launch of this campaign, we will be giving away tickets to selected lucky Shopee users to watch the Shopee Piala FA Malaysia finals live. We hope to continue to provide more benefits to our users through enticing campaigns and strategic partnerships,” said Ian Ho, Shopee’s Regional Managing Director.
To gear up to the launch of the Gentlemen’s Collection, Shopee shares insights into the top trending male items online:
1. Mobile & Gadgets
Mobile & Gadgets are one of the top trending categories among male users. In addition to charging cables and power banks, protective phone cases, such as shock-proof and waterproof cases are among the top selling items in this category.
2. Health & Beauty
Health & Beauty may sound like a surprising category to be trending among males, but it’s no surprise to find that supplements such as protein powder and other “beauty” necessities like shampoo and deodorant are frequently purchased online by male users. Shopee recorded a total sale of more than 12,000 units of sports nutrition products last year.
3. Sports & Outdoor
Under the Sports & Outdoor category, workout equipment is another popular item among male online shoppers, with more than 6,000 dumbbells sold in 2017.
4. Games, Books & Hobbies
The PlayStation 4 was one of the top trending items among males under the Games, Books & Hobbies category, with the recently launched PlayerUnknown’s Battlegrounds (PUBG) game being one of the most searched items on Shopee. PS4 also recorded a total sale of more than 12,000 units throughout 2017, while games for consoles recorded a total sale of more than 16,000 units.
5. Tickets & Vouchers
With the recent launch of the Football Malaysia LLP Official Store on Shopee, the number of ticket purchases among male Shopee users has also increased as they can now easily purchase the Shopee Piala FA Malaysia and Unifi Liga Super Malaysia via the Shopee app. As of today, over 1,700 units of football tickets sold from FMLLP Official Shop.
Check out the Gentlemen’s collection and stand a chance to watch the finals of the Shopee Piala FA Malaysia live. Check out here : Shopee’s website.