In an attempt to add some mystery to our lives, McDonald’s embarked on a secret campaign called Project Everin, whereby on the surface, they made it look as though a brand new western restaurant was about to open in Malaysia.
For this secret campaign to succeed, McDonald’s took a limited number of guests to its secret restaurant whereby guests were treated to a 3-course meal ala gourmet style. At first glance, it may seem like nothing more than some new fancy western dishes being introduced, but after tasting these dishes, it triggers some familiarity with a certain fast food chain.
The kicker came when they served the main course to which we then knew was a Mcdonalds burger but not one that we are well versed with. Right after the desserts, the jig was up and surprise, everything that was served to us was actually all from McDonald’s.
The two new burgers that were served during the main course was, of course, two new additions to the McDonalds menu which are the Smoky Grilled Beef Burger and the Hot N Crispy Chicken Burger, which would be served in McDonald’s nationwide starting next Monday.
Speaking at the reveal, McDonald’s Malaysia’s Vice President & Chief Marketing Officer Pn. Melati Abdul Hai said, “At McDonald’s, we constantly innovate to keep offering Malaysians everyday indulgences – delicious, wholesome meals at affordable prices. We were delighted to witness our guests relishing in their three-course meals, which were prepared from our high quality, great tasting food.”
The all-new Smoky Grilled Beef burger and Hot N’ Crispy Chicken burger will be available nationwide from 26 March for RM12.95 for an ala carte and RM14.95 for a regular meal set, comprising your burger of choice, French fries and a soft drink.