Calpis, Japan’s first cultured milk drink continued to excite its fans and consumers. The brand pulled another unprecedented fun-filled campaign that aimed to advocate a healthier lifestyle through maintaining a good and healthy digestive system. For the first time ever, the campaign involved iconic Malaysian celebrities and Calpis ambassadors such as Harith Iskander (Laugh Factory Funniest Person in The World 2016), Zizan Razak (actor and comedian) and Siti Nordiana (singer) being lifted in mid-air with helium balloons at eCurve Mutiara Damansara, making it the first ever cultured milk brand to host such an extraordinary campaign.
Calpis invited members of the public to be part of the uplifting experience via a social media contest. All Malaysians needed to do was to guess the number of helium balloons that it took to lift the ambassadors by watching the actual event via live stream on Facebook Live. A total of RM15,000 cash prizes were rewarded to 150 individuals by the end of the Facebook live stream!
“I am thrilled to be part of this whole Calpis Fibre campaign. It was my first time being lifted with helium balloons and it was such a cool experience! I think it was a brilliant idea to combine a fun element whilst educating Malaysians on the importance of a healthy digestive system and how light one can feel if they maintain a healthy gut”, said Harith Iskander, Laugh Factory Funniest Person in The World 2016.
“We are all about promoting a larger social good and helping people understand the importance of ‘multiplying the goodness within’ your internal digestive tract and leading healthier lives. Thus, the Calpis Fibre range and our campaign fit in seamlessly with our brand values” said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.
Cultured milk drink is made from milk fermented with lactobacilli and are generally bifidogenic. It is high in nutrients and probiotics (live bacteria and yeasts) that can help to restore the balance of good and friendly bacteria in the gut – which is incredibly beneficial for digestion and gut health.
Get your Calpis on today!