Uh oh, H&M seems to be stuck between a rock and a hard place.
The popular clothing line which has a reputation for its fast-fashion clothing for men, women, teenagers and children made new enemies and lost deals over a racially insensitive hoodie jacket that featured on both H&M’s UK and US websites, whereby a child’s green hooded top emblazoned with the phrase: ‘Coolest Monkey In The Jungle’. What made this an issue was that the model for this attire was a black kid, which means, not cool H&M, not cool.
Historically, the term Monkey was used as a derogatory term against the African Americans and has negative connotations attached to that word.
The Weeknd, a singer, whose real name is Abel Tesfaye, has been working as a collaborator with H&M on the XO clothing line, told his 8 million followers on Twitter that he is shocked by the news and have decided to not work with the clothing line.
— The Weeknd (@theweeknd) January 8, 2018
Today, Bay Area rapper G-Eazy, who in mid-December announced a line with international clothing retailer H&M, has left the partnership, citing concerns over a controversial item being sold on their site.
In regards to H&M pic.twitter.com/EuvWMmZ6XA
— G-Eazy (@G_Eazy) January 9, 2018
After a swift backlash, H&M decided to take down the picture and has pulled the products out for purchases and apologized to the public for their mistake.
— H&M (@hm) January 9, 2018
Manchester United striker footballer Romelu Lukaku, took matters into his own hands and doctored the image in the best way a perfectly photoshopped of the racist H&M advert.
A post shared by Romelu Lukaku (@rlukaku9) on
H&M, not cool at all.