Dog lovers can now finally be one with their pets, as a new fashion trend has risen to the fore, Dog Couture.
this new fashion trend is hitting the streets in Italy whereby couture for dogs has been receiving a rather energetic feedback from the pet owners of Milan, whereby it is said that now the dogs can match their fashion style with that of their owners.
Man’s best friend should not be overlooked when it comes to cashmere sweaters and woollen coats, according to designer Giovanna Temellini, who enables the fashion conscious to match their style with that of their pooch.
This new fashion trend was created by 57-year-old Giovanna Temellini who had been in the fashion industry for over 25 years, with a portfolio that includes Bottega Veneta and Armani as well as being an active supporter for animal welfare groups.
The idea first came about when her daughter was telling her all about how when it rains the dog’s ears get all wet while they are covered by their porters. The following evening, a member of her design team worked on a new design for a doggie hood to match the winter jacket of Temellinis daughter, and everything was history from there.
To prepare for different dog sizes and breeds, the design team uses various dog mannequins to create these different sizes and designs. These breeds include Dobermans, basset hounds, and greyhounds. For each customer’s order, their canine companion is measured for a better fit.