Already one of the largest chicken restaurant chains in the region, Texas Chicken® added its 42nd new restaurant in Malaysia on Wednesday, 29th November 2017. This newest restaurant which opened at KLCC (Kuala Lumpur City Centre) will be a flagship for the brand as it is both the first in the global system to debut the new test concept of Tex Café™ gourmet coffee and dessert.
“In our constant drive to meet and exceed guests’ expectations and lifestyle needs, this is the first
of many more innovations to come from Texas Chicken globally, said Tony Moralejo, Executive
Vice President of International Business for Texas Chicken. “Malaysia is an important market for
Texas Chicken internationally and we’re excited to witness the brand’s rapid growth here in one
of the world’s most robust and vibrant food cultures. We look forward to this new chapter in the
brand’s story in Asia and beyond.”
Heading up the newest Kuala Lumpur restaurant is Envictus International Holdings, an
established franchisee with Texas Chicken that leverages 20 years of expertise in providing high-
quality, guest-centric food and beverage experiences tailored to the preferences of consumers
from all walks of life in Malaysia.
The new Tex Café concept offers yet another way for guests to connect with the Texas Chicken
brand, with a specially curated menu of hot and cold beverages such as cappuccino, latte,
espresso, hot chocolate and more, as well as a selection of cakes and muffins. Of course, the
signature Texas Chicken menu of double-breaded and hand-battered Original and Spicy chicken,
scratch-made Honey-Butter Biscuits, Mexicana Burger or Wrap, Jalapeno Cheese Bombers®,
and more will also be available directly alongside Tex Café.