FUJIFILM (Malaysia) Sdn. Bhd. has launched a new line-up to their instax series – the instax SQUARE SQ10 (SQ10) along with the instax mini 9. The SQ10 is the first hybrid camera within its range and was unveiled echoing the theme “The New Shape of Creativity”. The SQ10 comes equipped with a digital image sensor and digital image processing technology to improve photographic image quality.
A campaign that took place concurrently with the launch – Taking New Shape: Creating Journals of Journeys followed the lives of 6 Key Opinion Leaders (KOLs) for 5 days where they journaled their everyday incorporation of the SQ10. The influencers consisted of Hatta Dolmat, Charlen Tan, Ahmad Ezzrin Loy, Fara Ain, Ramona ZamZam and Angela Lieche. Each of the selected KOLs had chance to enjoy the camera features and functions, unveiling its easy-to-use nature.
The launch also highlighted the new instax mini 9 – a successor and refreshed version of the famous instax mini 9, which comes in 5 trendy new colours : Flamingo Pink, Lime Green, Cobalt Blue, Smoky White, and Ice Blue.
Both the instax SQUARE SQ10 and instax mini 9 are available at AVENUE K JAPAN FESTIVAL and Wonder Photo Shop located at LG2.142 Sunway Pyramid and 1st Floor, The Japan Store ISETAN, Lot 10 until 21 May 2017 before its nationwide release.