VITAGEN, pioneer in the cultured milk drink industry launched ‘A Better Gut Begins with VITAGEN’ campaign in conjunction with its 40th anniversary. The campaign is an extension of the brand’s far-reaching digestive health education and awareness initiative.
As many of you already know, VITAGEN contains billions of good bacteria with live, active cultures. This formulation helps to aid the absorption of nutrients from the food we eat for a stronger immune system. Aside from that, this cultured drink also assists in suppressing the growth of harmful bacteria, altogether reducing the risk of intestinal problems.
In recognizing the causes and increase of digestive-related illnesses in our country , VITAGEN has been expanding its efforts to promote good gut health to Malaysians through on-going campaigns and activities aimed at creating awareness and forming healthy lifestyle habits.
VITAGEN will be employing different strategies and approaches this year such as interactive multimedia and a nationwide roadshow to engage and spread its awareness to the younger generation.